I could not agree more with you about the donation of the after-tax profits by Whole Foods which is a sign of the way in which the organization always wants to contribute to the society. Whole Foods has ensured that the quality of the retail food products of the organization has been maintained in its organic food products as well as in its natural food products. The quality of the retail food products of Whole Foods has enabled the organization to ensure that there has been the creation of a productive and prospective percentage of brand loyalty from the consumers.